Strategic Marketing Problems

Cases and Comments, 10th Edition by Roger Kerin

Publisher: Prentice Hall

Written in English
Cover of: Strategic Marketing Problems | Roger Kerin
Published: Pages: 704 Downloads: 649
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The Physical Object
Number of Pages704
ID Numbers
Open LibraryOL7336230M
ISBN 100131421840
ISBN 109780131421844

STRATEGIC MARKETING PROBLEMS: CASES AND COMMENTS, 13TH EDITION by Roger A. Kerin and a great selection of related books, art and collectibles available now at   Robert Peterson is the author of 'Strategic Marketing Problems (13th Edition)', published under ISBN and ISBN [ read more ] Price: $ Strategic Marketing Problems: Cases and Comments (11th Edition) by Kerin, Roger; Peterson, Robert and a great selection of related books, art and collectibles available now at . Strategic Marketing Management: Theory and Practice offers a systematic overview of the fundamentals of marketing theory, defines the key principles of marketing management, and presents a value-based framework for developing viable market theory presented stems from the view of marketing as a value-creation process that is central to any business Author: Alexander Chernev.

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For courses in Marketing Strategy, Marketing Management, and Strategic Marketing. This best-selling text is dedicated to the development of decision-making skills in marketing. The text introduces concepts and tools useful in structuring and solving marketing problems, while extensive class tested case studies provide an opportunity for those.

This best-selling book is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive case studies provide an opportunity.

The ninth edition of Strategic Marketing Problems: Cases and Comments seeks a balance between marketing management content and process. The book consists of 11 chapters and 42 cases.

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STRATEGIC MARKETING PROBLEMS: CASES AND COMMENTS, 13TH EDITION by Roger A. Kerin and a great selection of related books, art. The ninth edition of Strategic Marketing Problems: Cases and Comments seeks a balance between marketing management content and process.

The book consists of 11 chapters and 42 cases. Chapter 1, "Foundations of Strategic Marketing Management," provides an overview of the strategic marketing management process/5(35).

For courses in Marketing Strategy, Marketing Management, and Strategic Marketing. This best-selling text is dedicated to the development of decision-making skills in marketing.

The text introduces concepts and tools useful in structuring and solving marketing problems, while extensive class tested case studies provide an opportunity for those concepts and tools to be.

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